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Train as a Coach. Build as a Boss.

Academic Life Coaching & its parent organization Coach Training EDU offer best in class business support.

Combine coaching concepts with business strategies designed to launch your coaching practice.

“Coach Training EDU provided me with the strong foundation and connections necessary to start my own coaching practice! …I can attest to the profound impact it made on my life – not just professionally but personally, as well.” 

Will Brydon, Academic and Athletic Life Coach

Life Coaching Business Best Practices

Academic Life Coaching & Coach Training EDU specialize in equipping coaches with the tools and support to launch successful life coaching practices.
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Elevate Your Coaching Career. You're invited to attend one of our upcoming sessoins.

Business Mastermind Sessions

These sessions are primarily designed for current students and alumni, but prospective coaches are invited to attend one of the upcoming Masterminds and experience the community firsthand. 

To attend, schedule a time to speak with an Admissions Advisor and they’ll send you a link. We’d love for you to join us.

May 23rd at 9 AM Pacific

Business Mastermind

Business Mastermind--1 Hour Biweekly Workshop

ALC and CTEDU founder John Andrew Williams offers a biweekly Business Mastermind. Although these workshops are designed for current students and alumni, prospective students are welcome to register after speaking with an admissions advisor.

The workshops are fast paced, live on zoom. We usually take a dive into a specific websites, elevator pitches, sales calls, and whatever else coaches are facing as they establish their businesses.

60 Minutes. Live via Zoom.

May 16th at 3 PM Pacific

Business Mastermind

Business Mastermind--1 Hour Biweekly Workshop

ALC and CTEDU founder John Andrew Williams offers a biweekly Business Mastermind. Although these workshops are designed for current students and alumni, prospective students are welcome to register after speaking with an admissions advisor.

The workshops are fast paced, live on zoom. We usually take a dive into a specific websites, elevator pitches, sales calls, and whatever else coaches are facing as they establish their businesses.

60 Minutes. Live via Zoom.

Sample Coach Training Sessions

These sessions are designed for prospective coaches. They are also open to current students and alumni, some of whom attend biweekly since each session we look at a different coaching tool. 

These sessions are directly from the 1.0 Essential and 1.0 Academic training programs and count as ICF training hours.

May 7th at 3 PM Pacific

Transformation & Coach Training Session

Coaching & Transformation-1 Hour Life Coach Training

Each session we look at a different tool from the Academic Life Coaching and Coach Training EDU training program and take a deep dive into its origin, theory, and application. 

This is an interactive workshop designed to be experienced fresh biweekly. Open to prospective and current students as well as alumni. The workshops are live and fast paced. You’ll want a strong internet connection, a chance to review the 3-page PDF ahead of time, and a quiet place to experience the workshop. It’s the closest experience you’ll get to being in the real training.

60 Minutes. Live via Zoom. Optional 15 minute Q&A after. 

May 16th at 3 PM Pacific

Transformation & Coach Training Session

Coaching & Transformation-1 Hour Life Coach Training

Each session we look at a different tool from the Academic Life Coaching and Coach Training EDU training program and take a deep dive into its origin, theory, and application. 

This is an interactive workshop designed to be experienced fresh biweekly. Open to prospective and current students as well as alumni. The workshops are live and fast paced. You’ll want a strong internet connection, a chance to review the 3-page PDF ahead of time, and a quiet place to experience the workshop. It’s the closest experience you’ll get to being in the real training.

60 Minutes. Live via Zoom. Optional 15 minute Q&A after. 

3 Best Practices for Building
a Life Coaching Career

#1: Start with a Headstart.

Adopt best business practices to save time
and turbocharge your success.

Streamline your growth and avoid guesswork by employing proven strategies.

Establishing a successful independent practice isn’t necessarily easy. But it’s doable. And starting with a blueprint others have used successfully is a huge boost.

Essential Questions

What does the Built Business Program include?

The Built Business Program is designed to provide comprehensive support and resources for aspiring life coaches, centering around three key components.

  • Business Mastermind Sessions - These sessions are the bedrock of business building support, providing a collaborative environment to brainstorm, receive feedback, and refine your coaching business strategy alongside experienced coaches and peers.
  • Access to the 'Build Your Life's Work' Self-Paced Course and Done-For-You Business Assets - This component includes comprehensive resources designed to streamline the setup and scaling of your coaching business, offering practical tools and strategies for immediate implementation.
  • 1-Year Membership with Coach Theory - Through our partnership with Coach Theory, this membership grants unique opportunities to work with paying clients, enhancing your professional coaching skills in real-world scenarios.
Are academic life coaches in demand?

The demand for academic life coaches has been growing steadily, reflecting the increasing recognition of the importance of personalized support in educational settings. As students at all levels face academic pressures and the challenges of planning for their futures, academic life coaches are becoming integral in helping them navigate these complexities.

These coaches offer strategies for effective learning, time management, stress reduction, and goal setting, which are crucial for academic success. Moreover, with the rising awareness of mental health issues and the importance of holistic approaches to education, academic life coaches are more sought after than ever.

They not only assist students in improving their academic performance but also in developing resilience and well-being that support lifelong success. This makes academic life coaching a promising field for professionals looking to make a significant impact on educational outcomes and student well-being.

How much do academic life coaches usually charge per session?

Academic life coaches often charge different rates based on factors like experience, location, and their specific focus within the academic field. Here’s a typical breakdown of rates:

  • Entry-level coaches might charge between $25 to $90 per session.
  • Mid-level coaches often charge between $75 to $250 per session.
  • Experienced or highly specialized coaches can charge $350 or more per session.

Academic life coaches may also offer packages that include multiple sessions at a reduced rate, or different rates for individual versus group coaching sessions. These coaches often provide a free initial consultation to better understand the academic needs and goals of the client before determining the appropriate rate.

How long does it take to typically build a life coaching practice?

The time it takes to start acquiring clients as a life coach can vary significantly based on factors like marketing efforts, networking, niche, and overall demand for their specialization. Here’s a general guideline:

  • Initial Setup and Networking: The first few months are typically spent setting up business essentials such as a website and other marketing materials. During this period, active networking is crucial—attending events, participating in forums, and connecting with other coaches and potential clients to lay a solid foundation.
  • Building Visibility: It can take anywhere from 3 to 6 months to start seeing a steady stream of inquiries as your marketing efforts and word-of-mouth begin to pay off. Offering workshops and providing measurable value to potential clients can enhance visibility and demonstrate your expertise, accelerating this process.
  • Gaining Clients: Generally, new coaches might start to see their client base grow within 6 to 12 months. Establishing a good reputation and receiving referrals from satisfied clients can significantly speed up this timeline.

Persistence and consistent effort in sustainable marketing and delivering value are key to reducing the time it takes to build a sustainable clientele.

How do I actually get clients?

To successfully build an academic life coaching practice focused on high school and college students, you should focus on targeted strategies that connect directly with parents and educational organizations. Here’s how you can effectively implement these strategies:

  • Networking: Establish connections within educational institutions such as schools, colleges, and universities, as well as parent-teacher associations and local community groups. Attending educational conferences and school events can help you meet decision-makers and parents directly. Cultivating relationships with school counselors and educators can also lead to partnerships where you are referred to students needing academic and life skills support.
  • Providing Workshops: Host workshops specifically designed for parents and educators on topics like student motivation, stress management, and effective study techniques. These workshops not only demonstrate your expertise to a group that can directly influence your potential client base but also provide immediate, actionable value to attendees. Offering these sessions in settings associated with education, such as school meetings or community learning events, can increase your visibility and credibility.
  • Delivering Value: Regularly engage with parents and educational communities through newsletters, educational blog posts, or social media content focused on academic success and holistic student development. Provide resources that help parents understand the challenges their children face and how academic life coaching can address these. Consider offering free initial consultations or group sessions for student organizations to showcase the benefits of your coaching firsthand.

By focusing on these specific strategies, you position yourself as a valuable resource to both parents and educational institutions, enhancing your potential to attract clients who are actively seeking support for their students' academic and personal growth.

Can clients charge insurance for life coaching sessions?

Official recognition? Not quite yet. The NBHWC recently noted that individuals could utilize Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) when coordinating with a physician.

In 2019, the significance of health and wellness coaching was acknowledged by the American Medical Association through the assignment of Category III Current Procedural Terminology (CPT) codes. This recognition not only legitimizes the field but also aids in its integration into the healthcare and insurance systems, underscoring the vital role certified health and wellness coaches play in the broader healthcare landscape.

Typically, health insurance does not cover therapy that focuses solely on personal growth, healthy relationships, and self-actualization, including services like marriage counseling and family therapy aimed merely at enhancing connection and communication. Similarly, life coaching remains uncovered by health insurance because life coaches do not have the qualifications to diagnose or treat mental health conditions, distinguishing their role from that of psychotherapists who address psychological disorders.

In July 2023, the National Board of Certified Health & Wellness Coaching (NBHWC) announced an update regarding the eligibility of health and wellness coaching services as 'qualified medical expenses' under Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), provided they are prescribed by a medical professional for the prevention or treatment of a disease. This development, although not yet solidified in IRS guidelines, marks a significant advancement in the perception of health coaching as an essential component of health management and wellness promotion.

#2: Build with a Network.

Building a business with a supportive community isn’t just best practice, it’s essential. Some of the key benefits: 

  • Networking Power: Forge invaluable connections and open new opportunities.
  • Wisdom Sharing: Gain insights from the successes and challenges of peers.
  • Strong Accountability: Keep on track with goals through mutual support.
  • Fresh Perspectives: Access diverse viewpoints for innovative problem-solving.
  • Growth and Development: Enhance your skills in a dynamic learning environment.
  • Community Support: Rely on a community that understands and motivates you.

To help launch coaching careers ALC & CTEDU run ongoing biweekly Business Masterminds.

And you’re invited to attend one to explore the transformative power of a supportive community led by entrepreneurs and coaches, because the best way to see if coach training is for you is to experience it.

Over the course of an hour, you’ll learn critical coaching techniques, meet ICF accredited coaches, and experience the benefits of being coached.

#3: Grow Your Career for a Larger Purpose.

Your business grows when you make it about more than just a business.

Dive into the heart of purpose-driven coaching with Coach Training EDU’s unique “Coaching for a Cause” initiative. Through specialized training and resources, we empower our coaches to make a meaningful difference in their communities. 

Weave your work into a larger movement of human flourishing.

Our commitment to social impact is woven into the fabric of our coaching programs, offering you the opportunity to align your coaching practice with a cause rooted in your values.

Whether you are passionate about mental health, social justice, or environmental sustainability, our “Coaching for a Cause” approach provides the guidance and support you need to leverage your coaching skills for a purpose greater than yourself.

 We believe in the power of coaching not only to transform individuals but also to create positive change on a broader scale.

Want to take the training and business mastermind session for a spin?

We’d love for you to join us.

Business Mastermind Sessions

May 23rd at 9 AM Pacific

Business Mastermind

Business Mastermind--1 Hour Biweekly Workshop

ALC and CTEDU founder John Andrew Williams offers a biweekly Business Mastermind. Although these workshops are designed for current students and alumni, prospective students are welcome to register after speaking with an admissions advisor.

The workshops are fast paced, live on zoom. We usually take a dive into a specific websites, elevator pitches, sales calls, and whatever else coaches are facing as they establish their businesses.

60 Minutes. Live via Zoom.

May 16th at 3 PM Pacific

Business Mastermind

Business Mastermind--1 Hour Biweekly Workshop

ALC and CTEDU founder John Andrew Williams offers a biweekly Business Mastermind. Although these workshops are designed for current students and alumni, prospective students are welcome to register after speaking with an admissions advisor.

The workshops are fast paced, live on zoom. We usually take a dive into a specific websites, elevator pitches, sales calls, and whatever else coaches are facing as they establish their businesses.

60 Minutes. Live via Zoom.

Sample Coach Training Sessions

May 7th at 3 PM Pacific

Transformation & Coach Training Session

Coaching & Transformation-1 Hour Life Coach Training

Each session we look at a different tool from the Academic Life Coaching and Coach Training EDU training program and take a deep dive into its origin, theory, and application. 

This is an interactive workshop designed to be experienced fresh biweekly. Open to prospective and current students as well as alumni. The workshops are live and fast paced. You’ll want a strong internet connection, a chance to review the 3-page PDF ahead of time, and a quiet place to experience the workshop. It’s the closest experience you’ll get to being in the real training.

60 Minutes. Live via Zoom. Optional 15 minute Q&A after. 

May 16th at 3 PM Pacific

Transformation & Coach Training Session

Coaching & Transformation-1 Hour Life Coach Training

Each session we look at a different tool from the Academic Life Coaching and Coach Training EDU training program and take a deep dive into its origin, theory, and application. 

This is an interactive workshop designed to be experienced fresh biweekly. Open to prospective and current students as well as alumni. The workshops are live and fast paced. You’ll want a strong internet connection, a chance to review the 3-page PDF ahead of time, and a quiet place to experience the workshop. It’s the closest experience you’ll get to being in the real training.

60 Minutes. Live via Zoom. Optional 15 minute Q&A after. 

Let's Break Barriers in Coaching.

CTEDU is Partnering with Coach Theory to Bring Coaching to Everyone. Everywhere.

Inspire clients around the world to live more effective, fulfilling lives in California and beyond.

[V] Coach Theory, the pioneering on-demand coach-client matching app, is expanding the reach of California’s coaches, enabling them to connect with and impact clients not just in their own state but across the globe.

This platform breaks down traditional barriers, making high-quality coaching accessible to anyone, anywhere. It’s a powerful tool for California-based coaches looking to broaden their horizons and extend their transformative work to every corner of the planet.

Use California-100 to get a $100 coaching credit when you spend your first $100 on coaching. And CTEDU coaches get 1-year free access to be on the coaching roster. Enabling you to earn income while still in training. 

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