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How to Coach Long-Term Clients

John Williams
October 10, 2022

Enhancing Long-Term Coaching Engagements

Long-term coaching relationships, while rewarding, pose unique challenges in maintaining momentum and relevance over time. Coaches often find themselves wondering how to keep their coaching approach fresh and impactful when working with the same client for extended periods, such as two years or more. Here’s a strategy to ensure long-term engagements remain dynamic and beneficial.

Setting and Refreshing Alliance Objectives

To keep the coaching relationship vibrant and focused, it is essential to establish clear, time-bound objectives. This approach ensures that both coach and client are aligned and can see tangible progress, which sustains engagement and satisfaction. Here’s how to implement this method effectively:

  1. Initial Goal Setting: At the beginning of the extended coaching period, work collaboratively with your client to define specific objectives they want to achieve within the next 3-6 months. This sets a clear direction and immediate focus for the engagement.
  2. Measurement of Success: Determine with your client how success will be measured throughout this period. Ask what outcomes they expect to see at the end of the timeframe, ensuring these goals are both observable and meaningful to the client.
  3. Regular Check-Ins: Throughout the coaching period, regularly revisit the Alliance Objective. Discuss with your client their progress and any adjustments needed to stay aligned with their goals. This ongoing dialogue helps keep the client motivated and responsive to the coaching process.
  4. Objective Review and Renewal: Schedule a formal session to review the Alliance Objective at the end of the 3-6 month period. This review is a strategic point to celebrate achievements, reflect on lessons learned, and set new objectives for the next cycle.

This structured yet flexible approach not only helps in maintaining a focus but also infuses a sense of renewal into the coaching relationship. Each cycle offers a fresh start, which is crucial for keeping the engagement both exciting and effective.

Long-term coaching engagements require a balance of consistency and adaptability. By establishing and regularly refreshing Alliance Objectives, coaches can provide continuous value and adapt their strategies to meet evolving client needs. If you are a coach looking to refine your approach with long-term clients, or if you’re considering entering into such a relationship, join us at one of our upcoming coach training sessions to learn more about effective long-term coaching strategies.

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Join our exclusive Mastermind Workshop designed specifically for life coaches looking to develop their business. You’ll have a chance to experience firsthand what the Business Masterminds are like and gain insights along the way.

The Life Coaching Tools Series looks at a different tool each workshop with an opportunity to connect with other coaches, coach. and be coached. It’s the best way. to see if coaching is for you.

Coach Training Sessions
(Designed to be Sample Training Classes)

May 7th at 3 PM Pacific

Transformation & Coach Training Session

Coaching & Transformation-1 Hour Life Coach Training

Each session we look at a different tool from the Academic Life Coaching and Coach Training EDU training program and take a deep dive into its origin, theory, and application. 

This is an interactive workshop designed to be experienced fresh biweekly. Open to prospective and current students as well as alumni. The workshops are live and fast paced. You’ll want a strong internet connection, a chance to review the 3-page PDF ahead of time, and a quiet place to experience the workshop. It’s the closest experience you’ll get to being in the real training.

60 Minutes. Live via Zoom. Optional 15 minute Q&A after. 

May 16th at 3 PM Pacific

Transformation & Coach Training Session

Coaching & Transformation-1 Hour Life Coach Training

Each session we look at a different tool from the Academic Life Coaching and Coach Training EDU training program and take a deep dive into its origin, theory, and application. 

This is an interactive workshop designed to be experienced fresh biweekly. Open to prospective and current students as well as alumni. The workshops are live and fast paced. You’ll want a strong internet connection, a chance to review the 3-page PDF ahead of time, and a quiet place to experience the workshop. It’s the closest experience you’ll get to being in the real training.

60 Minutes. Live via Zoom. Optional 15 minute Q&A after. 

Business Mastermind Sessions

May 23rd at 9 AM Pacific

Business Mastermind

Business Mastermind--1 Hour Biweekly Workshop

ALC and CTEDU founder John Andrew Williams offers a biweekly Business Mastermind. Although these workshops are designed for current students and alumni, prospective students are welcome to register after speaking with an admissions advisor.

The workshops are fast paced, live on zoom. We usually take a dive into a specific websites, elevator pitches, sales calls, and whatever else coaches are facing as they establish their businesses.

60 Minutes. Live via Zoom.

May 16th at 3 PM Pacific

Business Mastermind

Business Mastermind--1 Hour Biweekly Workshop

ALC and CTEDU founder John Andrew Williams offers a biweekly Business Mastermind. Although these workshops are designed for current students and alumni, prospective students are welcome to register after speaking with an admissions advisor.

The workshops are fast paced, live on zoom. We usually take a dive into a specific websites, elevator pitches, sales calls, and whatever else coaches are facing as they establish their businesses.

60 Minutes. Live via Zoom.

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